Affiliate Partnership

Join the Winward affiliate programme and partner with us to grow your revenue stream. We work with publishers, streamers, affiliates and marketing partners across the UK, helping them monetise audiences with a straightforward, business-focused partnership. We provide clear terms, practical support and flexible tools so partners can build reliable referral channels.

Programme purpose

Our affiliate programme is designed to create a mutually beneficial relationship between Winward and our partners. We aim to drive sustainable player acquisition while giving partners the commercial clarity they need to plan campaigns and measure performance. The programme suits content sites, streamers, comparison publishers and social channels looking for a reliable operator partner.

Partnership benefits

Partners receive timely reporting, creative assets and direct account support to help scale activity. We offer access to a broad range of marketing materials, regular product updates and a dedicated partner contact to answer campaign questions. The emphasis is on practical benefits that make it easier for publishers to convert traffic and manage referrals.

Commission structure

We keep the commission model simple and transparent. Payouts are based on referred player activity and are calculated using clear, published rules rather than opaque adjustments. Exact commission options are discussed during onboarding so we can match terms to partner type and traffic profile. Payout frequency and invoicing arrangements are agreed in advance to fit your business needs.

Tracking and reporting transparency

We provide partners with a secure partner area that shows performance metrics and conversion data in near real-time. Reporting is presented in plain terms so you can see clicks, leads and revenue attribution. If you prefer custom reports we will arrange them. We take disputes seriously and aim to resolve tracking queries quickly through a documented process.

Marketing tools and support

Partners get access to banners, landing pages and tracking links optimised for UK audiences. Creative assets are supplied in common web formats and updated as new features or campaigns launch. Our partner team runs periodic briefings and can offer guidance on compliant messaging and campaign best practice to help maximise conversion while keeping operations straightforward.

Long-term cooperation

We’re focused on building lasting partnerships with clear communication and predictable terms. For long-term partners we review performance regularly and explore tailored incentives, co-marketing opportunities and bespoke commercial arrangements. If you’re ready to discuss a partnership with Win Ward, contact our affiliate team for an initial conversation.